Luis Miguel Caamaño.

/ Experience

• 2026–present

  Independent product design, directing AI

  Took four live products from research to deploy on my own.

• 2024

  Creative director, UDES campaign

  Aprende, Aplica, Avanza: out-of-home launch campaign for the university's technical careers. Strategy, concept and art direction as an outside consultant, leading a communications and design team.

• 2016–present

  Co-founder, My Lettering (with Alejandra Perdomo)

  Lettering school and studio. Hundreds of workshops until about 2023, an online platform with almost 2,000 students, three books with Editorial Planeta and brand work for Adidas, Noel, Vélez and Panamericana. Content direction for edding LatAm, 2022 to 2023.

• 2010–present

  Design professor, Isthmus

  Panama campus since 2010, Isthmus Norte (Mexico) since 2025. These days also teaching AI in education.

• 2010–2016

  Graphic designer and creative director

  Studio and agency work in Colombia at Branders, Digiway and Imagen Group, before founding My Lettering. At Digiway I designed a whole TEDxQuito talk that my boss gave, and since it was agency work my name isn't on it.

/ Products

I built these by directing AI. Everything here is live except Lazarus 360, which is in development.

• CCWEAROS

  github.com/caamanoluismiguel/ccwearos

  Open-source Wear OS bridge for Claude Code.

• ParentMap

  parentmap.co

  Placement assessment for homeschooling families in LATAM, with re-testing to see progress over time.

• MUFU

  mufu.today

  Shared archive and narrative bridge of a ten week trimester at Isthmus, Panamá: 53 objects sealed in a wall, with an opening set for 2047.

• UIMO

  uimo.shop

  Turns children's drawings into 3D figurines.

• Lazarus 360

  brutoperodecidido.com/work/lazarus-360

  Android and Wear OS app that revives the discontinued Samsung Gear 360 camera, fully on-device.

/ Teaching

I've taught design at Isthmus, a design school in Panama, for 16 years and I still do. These days I also teach about AI in education.

/ Books

I co-wrote Lettering sin límites 1, 2 and 3 with Alejandra Perdomo for Editorial Planeta. More than 30,000 copies sold.

/ Skills

• Design direction·
• AI-directed product development (Claude Code, generative image and video pipelines)·
• TypeScript, Next.js and Kotlin for Wear OS·
• Marketing and campaign strategy·
• Lettering·
• Teaching and curriculum design·
• Brand and editorial design

/ How I work

Artificial intelligence without natural intelligence doesn't work. My part is everything that happens before the AI starts, having the question and deciding what's worth making.